Corporate: Tagish Identity

December 26th, 2008

Tagish Ltd have a long-standing reputation for the development of web resources for UK local authorities. CfDR’s brief was to help Tagish identify the perceived value and appropriateness of each of its offerings, and to develop coherent branding and communication resources to convey them. The project began with a research phase involving a brand audit exercise and a stakeholder consultation. The brand audit was used to assess the current brand image, audience types and communication materials currently being used. The stakeholder consultation process had two purposes: firstly it was used to gather key organizational values that the new brand will embody. Secondly, it was used as a participatory tool to enable Tagish employees to contribute to the development of the brand and imbue a sense of ownership. Results from this phase were used to interpret core brand values and guide the design development of the brand. The brand was subsequently implemented through various communication materials such as business cards, letterheads, compliments slips, document folder, website and various document templates such as bid document, fax and PowerPoint presentation.

Letterhead, folder and business cards

Branding guidelines

Branding guidelines 2

Website homepage

Website inside page

Interface: Proteomics Software

December 26th, 2008

CfDR were asked to work with the in-house development team of a market leading software company to develop a new product. The new software being developed would provide a single solution for managing an integrated protein analysis ‘proteomics’ workflow (currently conducted in distinct stages and using different machines and software) to analyze samples within a laboratory. To meet the ambitious schedule, the company’s project leader employed the SCRUM agile development process to take account of a highly emergent set of requirements. Due to the tight deadlines as well as trying to respond to the agile method, CfDR decided to present wireframe designs that illustrates 3 different design and structure concepts. This enabled the client to decide on a direction in only a matter of days of CfDR being briefed. The final solution was implemented and demonstrated at the Human Proteome Organization (HUPO) 2005 Annual World Congress.

Wireframes

Step 1- Create new project file

Step 2

Step 3

Promo: Close-up CD

December 26th, 2008

The brief was to develop and produce a new interactive CD-ROM for Northumbria University, which provides an updated information aid for potential students nationally and overseas. The CD-ROM uses a two-window interface to guide the user through university life and experience by following six student guides. When the guides mentioned points of interest, corresponding links will appear in the next window and users are able to select to view more information about it.

Introduction screen

Section screen 1

Section screen 2

CD Package

Learning: Praxis CBT

December 26th, 2008

This was a CD-ROM-based learning package that introduces Cognitive Behaviour Therapy (CBT) techniques to NHS primary-care staff using a combination of observation, role-play and interactive on-screen exercises. The interface guides first-time users through sixteen progressive sections, whilst allowing familiar users to dip in and out to refresh specific preferred techniques. Its main audiences are mental health professionals and was designed to enable these individuals to access the learning materials in their work environment. Each section is printable and a folder is provided for filling.

Complete Praxis Package

Introduction screen

Content page

Text page

Video content page