Service: Expert Directory

December 27th, 2008

CfDR undertook a user-needs study in relation to the ‘Research and Consultancy’ section of Northumbria University’s website. In support of a planned redevelopment, the University required a stakeholder/user-needs study. This user-needs study would aim to identify key features and resources required by the internal stakeholders and external user groups. This would inform the way in which content would be structured and delivered in the new ‘Research and Consultancy’ resource. Due to the timescale and budgetary constraints of the project would not allow for preliminary research to be conducted with real end-users so instead the design team elected to work with a large group of stakeholders as ‘surrogate users’. The focus group conducted with these surrogate users identified key motives of different user groups when accessing the website. As a result, six key features were identified and recommendations were made to the web development team on their specifications. These specifications were put into place through the Northumbria’s new Expert Directory resource (see below).

An academic paper has been written about this project and can be found here.

User groups and their use motives

Expert Directory website

Corporate: Tagish Identity

December 26th, 2008

Tagish Ltd have a long-standing reputation for the development of web resources for UK local authorities. CfDR’s brief was to help Tagish identify the perceived value and appropriateness of each of its offerings, and to develop coherent branding and communication resources to convey them. The project began with a research phase involving a brand audit exercise and a stakeholder consultation. The brand audit was used to assess the current brand image, audience types and communication materials currently being used. The stakeholder consultation process had two purposes: firstly it was used to gather key organizational values that the new brand will embody. Secondly, it was used as a participatory tool to enable Tagish employees to contribute to the development of the brand and imbue a sense of ownership. Results from this phase were used to interpret core brand values and guide the design development of the brand. The brand was subsequently implemented through various communication materials such as business cards, letterheads, compliments slips, document folder, website and various document templates such as bid document, fax and PowerPoint presentation.

Letterhead, folder and business cards

Branding guidelines

Branding guidelines 2

Website homepage

Website inside page