Tagish Ltd have a long-standing reputation for the development of web resources for UK local authorities. CfDR’s brief was to help Tagish identify the perceived value and appropriateness of each of its offerings, and to develop coherent branding and communication resources to convey them. The project began with a research phase involving a brand audit exercise and a stakeholder consultation. The brand audit was used to assess the current brand image, audience types and communication materials currently being used. The stakeholder consultation process had two purposes: firstly it was used to gather key organizational values that the new brand will embody. Secondly, it was used as a participatory tool to enable Tagish employees to contribute to the development of the brand and imbue a sense of ownership. Results from this phase were used to interpret core brand values and guide the design development of the brand. The brand was subsequently implemented through various communication materials such as business cards, letterheads, compliments slips, document folder, website and various document templates such as bid document, fax and PowerPoint presentation.